Why do some websites do extremely well and others just barely crest for a while and then sink under the surf? It’s necessary to look at the bigger picture. Website statistics can teach you a lot about how your online business is doing. Let’s have a closer look at how this works.

Setting It All Up.

Keep a close eye on your progress as soon as you launch your website development. You can’t visit the site every single day. You may want to but there are other tasks to tend to. Besides, if you automate most everything, your site will be able to run itself with very little interference from you except for site upkeep and adding new content and products.

To do this, will require a well thought out approach. Basic to that plan is a way to measure what goes on during the course of a day on your site. People visit, read articles, click on ads, view products and use the shopping cart. Each of these activities will help you to determine how your business will proceed in the months and years ahead.

You can add files to your web page yourself to capture certain stats. Alternatively, you can use a website statistics program to help you. Google Analytics is ideal. You may well be familiar with Google products and know how they can help your business succeed.

Analyse the following with Google Analytics:

* Traffic.
* Marketing Strategies (ads).
* Keywords.
* Your conversion rates.

This is only a very brief sampling. Once you have signed up you can look at what the program has to offer, but be ready, because there is a lot to understand.

Making Your Changes.

Now that you have a way to track changes on your website, it’s time to see how they can help you over not using anything at all.

* Improve Keyword Optimisation – The keywords that you decided to use may all not perform well. You will be able to see which keywords are performing best using page statistics. For the ones that are not, consider exchanging keywords on that web page and see how that might improve sales.

* Improve Your Content Offerings – The low number of page views for a specific page could signify that people aren’t finding your content on the first page of search engine results. Take another look at your content. Is your keyword density within the right range? Are you using too many? Search engines don’t look kindly on keyword stuffing, and in such conditions will not rank your work favourably. With content, provide useful information using only as many words as you need to get your point across.

What are your site stats telling you? Remember to change one parameter at a time to find the right mix that will help your website development succeed.

Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!