Dave Dockhorn

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.  Online video advertising is really taking off. User’s attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more […]

Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way, these channels can be great to communicate with the market - especially to establish a dialogue with customers.
Have you ever been to a chat room and posted a message. […]

Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches.
The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s […]

In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:
1.    E-mail: It was first […]

In order to be successful using forums to do viral marketing there are some things that are required.
Do Your Homework: Prior to joining any forum, you must do some research.
1.    Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many […]

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.
Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people those people get […]

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse e-mail techniques to sell their products.
The study generated some interesting results regarding the type of content that is most often […]

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, pre-planning and the right setup to create success are the things you will need to make it work for you and your e-business.
The first thing you want to be sure you don’t do is get over-zealous. […]

The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn’t have a lot of appeal for their core audience. The success of the exhibition, […]

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it […]